A calling card business is now one of the most common business models in the VOIP industry and is a lucrative venture and a great source of generating revenue.
Establishing your own system for your prepaid calling card business to run so you will have more time to spend on marketing your product is the first step.
Choosing your billing software is one of the first steps. MOR Billing (VOIP Billing and Routing Software) is powerful, effective and yet simple and easy to use. It is an all in one solution with pre-paid, post-paid and flat fee accounting which gives you complete control over your calling cards (including issuing pin numbers, usage fees, expiration dates, etc.). You will need a server to run this on and the highest one recommended is the Quad Xeon.
Phone and internet services are the backbone of your calling card network. Please be sure to ask the internet provider what contingency plans they have in case something happens to the network.
Choosing your long distance providers is vitally important. It is wise to select multiple carriers. A-Z long distance to send your calls anywhere in the world while also having a regional long distance provider focusing only on a specific region. You should also find a DID provider (Direct Inward Dialing). To help with the search on providers, a good place to look is www.voip-info.org.
Now that you have the backbone of your system under you, you can concentrate on marketing your product. Consider the different fees you can charge to increase your revenue. Activation fees, connection fees, maintenance fees and billing increments can all help you stay ahead of your competitors.
You can always choose two methods of marketing. Print your calling cards and distribute through retail stores or virtual marketing (e-commerce). Create your own website to sell your calling cards online. There are many ways to market online, affiliate marketing, banner ads, Google Adwords and other CPC (cost per click advertising), social networking, press releases, email marketing, and SEO just to name a few.